Common e-commerce Pitfalls you need to avoid Selling Products Online

Selling Products Online

Online selling is the in thing at the moment. However, starting out with a new online business is not a child’s play. You will be faced with a number of questions. Is selling products online always a good idea? Are there any potential risks?

Just like any other land-based business e-commerce also has its own cons and risks. One should be completely aware of all of these pitfalls and make an informed decision before plunging into the online world. Here we will discuss a few of those disadvantages and risks associated with e-commerce.


Besides the cost of setting up your own website, there are some costs you will have to consider before starting out. Firstly the delivery charges; you will need to either absorb the shipping charges in case you want to offer free shipment of your products. This is quite a challenge for nascent businesses.  You may also want to include the shipping charges either in the selling price of the product or separately, which might raise the price forcing customers to avoid your online store.

Either way, it is a tough decision to make and demands a good initial investment of capital. Secondly, especially if you are looking forward to setting up an apparel store, you will require fine quality photographs of your products.

A drab photo may make your product look inferior. Sometimes you may even need models for certain products, especially women’s clothing, accessories, and lingerie, which is certainly a huge cost. So diving into e-commerce half-heartedly is always a bad idea unless you are ready to make these investments in order to make your business thrive.

Is an e-commerce website suitable for your business when selling products online?

E-commerce might be a really convenient way to expanding your business and reaching out to global customers. However, selling online might not suit every kind of business. For example research over the years has shown that people are more reluctant to buy furniture online. The main reason being, they do not get to check the comfort factor beforehand.

Even selling other products, especially perishable ones, over the internet is not a good idea. Hence before setting up an e-commerce site and investing in the setup process, it is always better to consider the viability factor.


Although the maintenance cost of an actual shop is a lot more than an online store, there are certain maintenance costs that one just cannot ignore. Even updating the product catalogs and their prices is a necessity that cannot be avoided.

Customizing your website

Simply downloading and modifying an e-commerce template may not be enough. You might feel like adding several personal touches to a number of features and aspects from time to time. This will again lead to some changes, updating and thus the allied costs which have to be kept in mind before starting a website.

Customer satisfaction

One of the major shortcomings of selling products online is acknowledging the lack of personal interaction between the buyer and the seller. In a brick and mortar shop, the shopkeeper or the salesperson may be able to interact with the seller and convince him to buy a specific product. It is even possible to answer customer queries instantly during a sale in the shop.

However, these factors are mostly missing in e-shops. The ability to feel and touch an item helps the customer to make a decision most of the times. One may include a customer helpline number or a chat box window to answer customer queries which do solve a part of this major problem.